The World’s Most Valuable Brands
| Rank | Brand | Brand Value | 1-Yr Value Change | Brand Revenue | Company Advertising | Industry | |
|---|---|---|---|---|---|---|---|
 |
#1 | Apple | $182.8 B | 8% | $228.6 B | – | Technology |
 |
#2 | $132.1 B | 30% | $97.2 B | $5.1 B | Technology | |
 |
#3 | Microsoft | $104.9 B | 21% | $98.4 B | $1.5 B | Technology |
 |
#4 | $94.8 B | 29% | $35.7 B | $324 M | Technology | |
 |
#5 | Amazon | $70.9 B | 31% | $169.3 B | $6.3 B | Technology |
 |
#6 | Coca-Cola | $57.3 B | 2% | $23.4 B | $4 B | Beverages |
 |
#7 | Samsung | $47.6 B | 25% | $203.4 B | $4.5 B | Technology |
 |
#8 | Disney | $47.5 B | 8% | $30.4 B | $2.6 B | Leisure |
 |
#9 | Toyota | $44.7 B | 9% | $176.4 B | $3.8 B | Automotive |
 |
#10 | AT&T | $41.9 B | 14% | $160.5 B | $3.8 B | Telecom |
 |
#11 | McDonald’s | $41.4 B | 3% | $90.9 B | $533 M | Restaurants |
 |
#12 | GE | $37.2 B | -2% | $104.9 B | – | Diversified |
 |
#13 | Mercedes-Benz | $34.4 B | 18% | $116.9 B | – | Automotive |
 |
#14 | Intel | $34.1 B | 9% | $62.8 B | $1.4 B | Technology |
 |
#15 | Louis Vuitton | $33.6 B | 17% | $12.9 B | $5.4 B | Luxury |
 |
#16 | Cisco | $32.4 B | 5% | $48.1 B | $209 M | Technology |
 |
#17 | IBM | $32.1 B | -4% | $79.1 B | $1.4 B | Technology |
 |
#18 | NIKE | $32 B | 8% | $33.3 B | $3.3 B | Apparel |
 |
#19 | Verizon | $31.4 B | 9% | $126 B | $2.6 B | Telecom |
 |
#20 | BMW | $31.4 B | 9% | $86.8 B | – | Automotive |
 |
#21 | Oracle | $30.8 B | 6% | $39.5 B | $95 M | Technology |
 |
#22 | Marlboro | $26.6 B | 10% | – | $859 M | Tobacco |
 |
#23 | SAP | $26.2 B | 10% | $25.4 B | – | Technology |
 |
#24 | Honda | $25.5 B | 6% | $120.4 B | – | Automotive |
 |
#25 | Budweiser | $25.5 B | 4% | $11.6 B | – | Alcohol |
 |
#26 | Walmart | $24.9 B | 3% | $335.5 B | $3.1 B | Retail |
 |
#27 | Visa | $24.5 B | 15% | $18.4 B | – | Financial Services |
 |
#28 | American Express | $23.1 B | -6% | $35.6 B | $3.2 B | Financial Services |
 |
#29 | Pepsi | $18.4 B | 1% | $9.7 B | $2.4 B | Beverages |
 |
#30 | L’Oréal | $17.2 B | 10% | $10.1 B | $8 B | Consumer Packaged Goods |
 |
#31 | Nescafe | $17.1 B | 2% | $9.1 B | – | Beverages |
 |
#32 | Gillette | $17.1 B | -11% | $6.6 B | $7.1 B | Consumer Packaged Goods |
 |
#33 | Home Depot | $16.4 B | 10% | $100.9 B | $797 M | Retail |
 |
#34 | Starbucks | $16.2 B | 9% | $21.9 B | $283 M | Restaurants |
 |
#35 | Hermès | $15.3 B | 17% | $6 B | $298 M | Luxury |
 |
#36 | Gucci | $14.9 B | 18% | $6.7 B | – | Luxury |
 |
#37 | Audi | $14.8 B | 5% | $59.1 B | – | Automotive |
 |
#38 | Accenture | $14.8 B | 5% | $39.1 B | $80 M | Business Services |
 |
#39 | ESPN | $14.6 B | -8% | $11.4 B | $2.6 B | Media |
 |
#40 | IKEA | $14.5 B | 7% | $39.3 B | – | Retail |
 |
#41 | Frito-Lay | $14.4 B | 5% | $11.4 B | $2.4 B | Consumer Packaged Goods |
 |
#42 | Ford | $14.1 B | 3% | $149.3 B | $4.1 B | Automotive |
 |
#43 | Wells Fargo | $13.5 B | 3% | $97.7 B | $614 M | Financial Services |
 |
#44 | UPS | $13.3 B | 3% | $65.9 B | – | Transportation |
 |
#45 | CVS | $13.2 B | 3% | $184.8 B | $230 M | Retail |
 |
#46 | Zara | $13 B | 16% | $18.9 B | – | Retail |
 |
#47 | H&M | $13 B | -8% | $22.5 B | – | Retail |
 |
#48 | Siemens | $12.8 B | 11% | $90 B | – | Diversified |
 |
#49 | Mastercard | $12.4 B | 10% | $12.5 B | $898 M | Financial Services |
 |
#50 | HP | $12.4 B | -6% | $80.9 B | $544 M | Technology |
 |
#51 | J.P. Morgan | $11.9 B | 6% | $47.4 B | $2.9 B | Financial Services |
 |
#52 | HSBC | $11.9 B | 4% | $76.6 B | – | Financial Services |
 |
#53 | Nestle | $11.7 B | 5% | $8.6 B | – | Consumer Packaged Goods |
 |
#54 | Fox | $11.7 B | 9% | $16.3 B | $2.2 B | Media |
 |
#55 | Netflix | $11.5 B | 35% | $11.7 B | $1.1 B | Technology |
 |
#56 | Chevrolet | $11.5 B | 11% | $81 B | $4.3 B | Automotive |
 |
#57 | Pampers | $11.4 B | -2% | $8.5 B | $7.1 B | Consumer Packaged Goods |
 |
#58 | Porsche | $11 B | 14% | $25.5 B | – | Automotive |
 |
#59 | Cartier | $10.6 B | 14% | $6.3 B | – | Luxury |
 |
#60 | Bank of America | $10.4 B | 15% | $81.7 B | $1.7 B | Financial Services |
 |
#61 | Red Bull | $10.4 B | 19% | $6.8 B | – | Beverages |
 |
#62 | Ebay | $10.3 B | -5% | $8.6 B | $1.3 B | Technology |
 |
#63 | Sony | $10.2 B | 23% | $62.8 B | $3.1 B | Technology |
 |
#64 | Chase | $10.2 B | 12% | $55.1 B | $2.9 B | Financial Services |
 |
#65 | Citi | $10.1 B | 10% | $88 B | $1.6 B | Financial Services |
 |
#66 | Colgate | $10 B | 2% | $5.3 B | $1.6 B | Consumer Packaged Goods |
 |
#67 | Danone | $10 B | -2% | $10.6 B | – | Consumer Packaged Goods |
 |
#68 | Adidas | $9.5 B | 20% | $20.6 B | $2.3 B | Apparel |
 |
#69 | Lexus | $9.5 B | 4% | $20.7 B | $3.8 B | Automotive |
 |
#70 | Nissan | $9.4 B | 5% | $95.2 B | $2.6 B | Automotive |
 |
#71 | Rolex | $9.3 B | 7% | $4.6 B | – | Luxury |
 |
#72 | T-Mobile | $9 B | 18% | $38.7 B | $1.8 B | Telecom |
 |
#73 | Kraft | $8.8 B | -4% | $6.5 B | $629 M | Consumer Packaged Goods |
 |
#74 | Corona | $8.8 B | 16% | $5.7 B | – | Alcohol |
 |
#75 | Hyundai | $8.7 B | -2% | $81.8 B | $2.1 B | Automotive |
 |
#76 | Santander | $8.7 B | 5% | $49.5 B | $820 M | Financial Services |
 |
#77 | BASF | $8.6 B | 9% | $69.9 B | – | Diversified |
 |
#78 | Lowe’s | $8.5 B | 16% | $68.6 B | $968 M | Retail |
 |
#79 | Huawei | $8.4 B | 15% | $85.9 B | – | Technology |
 |
#80 | Adobe | $8.3 B | 13% | $7.3 B | $142 M | Technology |
 |
#81 | FedEx | $8.3 B | 11% | $63.9 B | $458 M | Transportation |
 |
#82 | Heineken | $8.2 B | 7% | $5.6 B | – | Alcohol |
 |
#83 | Goldman Sachs | $8.2 B | 11% | $42.3 B | – | Financial Services |
 |
#84 | Kellogg’s | $8.2 B | -3% | $5.8 B | $731 M | Consumer Packaged Goods |
 |
#85 | Boeing | $8.1 B | 14% | $93.4 B | – | Aerospace |
 |
#86 | Costco | $8 B | 15% | $136 B | – | Retail |
 |
#87 | Chanel | $8 B | 10% | $5.6 B | – | Luxury |
 |
#88 | Lancome | $8 B | 13% | $5.3 B | $8 B | Consumer Packaged Goods |
 |
#89 | Nivea | $7.9 B | 14% | $4.7 B | $1.6 B | Consumer Packaged Goods |
 |
#90 | Volkswagen | $7.9 B | 16% | $99.6 B | – | Automotive |
 |
#91 | LEGO | $7.8 B | -1% | $5.1 B | – | Leisure |
 |
#92 | Panasonic | $7.8 B | 12% | $68.4 B | – | Technology |
 |
#93 | Philips | $7.7 B | 6% | $26.8 B | $1 B | Diversified |
 |
#94 | RBC | $7.7 B | 12% | $37.4 B | – | Financial Services |
 |
#95 | Allianz | $7.6 B | 11% | $118.7 B | – | Financial Services |
 |
#96 | Uniqlo | $7.5 B | 12% | $13 B | $608 M | Apparel |
 |
#97 | Walgreens | $7.5 B | 8% | $84.7 B | $571 M | Retail |
 |
#98 | PayPal | $7.5 B | 33% | $13.1 B | $438 M | Technology |
 |
#99 | Dell | $7.5 B | 18% | $76.8 B | – | Technology |
 |
#100 | KFC | $7.4 B | 15% | $24.5 B | $245 M | Restaurants |
